The 4Ds of Data Storytelling: Turning Science into Art

1 minute, 33 seconds Read

Data is all around us. Anyone with basic knowledge, and increasingly with some aid from AI, can produce scientific insights from data and create elegant data visualizations. Interpreting and selling the meanings behind the figures and graphs, on the other hand, is an art. When ChatGPT and generative AI take center stage, numerous fears about being replaced by AI emerge. With clear instructions, AI can assist us in generating code, visualization, and even building well-performing models that include important insights; but, they struggle to develop engaging convincing and memorable tales based on those findings. They can conduct science, but for the time being, art is the only ability that people have.

Unsplash photo by Brett Jordan
These data tales, depending on the audience, are critical for establishing confidence in partnerships or influencing corporate choices. Without storytelling, data scientists’ work is essentially digital fortune-telling. In this post, I’d like to present a 4D framework to assist data scientists master the data storytelling process and deliver data insights with more efficiency and effect, as well as a bonus section with practical recommendations at the conclusion.

The first step in storytelling is to define a tale. What precisely is a story? While fiction writers may provide a more detailed response, fundamentally, a tale is a narrative that portrays a series of events with background locations, characters, and storylines. A tale must be engaging, exciting, entertaining, or educational to the readers in order to be interesting. The data storytelling process starts with developing a tale that will keep your audience engaged by establishing realistic locations, captivating characters, and exciting scenarios.

The settings
When you obtain fascinating outcomes from data, you need to establish a related context to your receivers before providing the information. The surroundings of the tale form the context for the next communication. We first need to determine what is the medium of this communication.

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